With artificial intelligence (AI) and the internet of things (IoT) applications becoming more widespread, it is necessary for individuals and businesses to understand how these two technologies work in tandem. IoT devices generate a large amount of data. Artificial intelligence and machine learning can be used in analyzing and tracking this data. Combining AI with IoT in such a way can create'smart devices' that can make well-informed decisions without human intervention. AI and IoT provide various uses in many sectors. Mulitple advanced technologies are reshaping the automotive industry.

Here's how big data and the Internet of Things work together: a vast network of sensors (IoT) collect a boatload of information (big data) that is then used to improve services and products in various industries, which in turn generate revenue -- hundreds of billions of dollars annually -- from those products and services. And the cash flow is speeding up. "By 2025," according to Thingstream, "it's expected that more than 100 billion operational devices will be connected to the Internet of Things (IoT), generating a total revenue of nearly $10 trillion. This trend looks set to continue for many years of unprecedented growth. For example, the sensor market alone is expected to see an average annual growth rate of 26.91% by 2020."

Shogazer, one of many brainchildren to emerge out of high-tech British creative agency Happy Finish's global studios, has been dubbed the "shazam of shoes" after a test run by various news outlets. Powered by artificial intelligence, the app is capable of identifying kicks and gives you the lowdown of who made them, how much they cost, any background information and where you can score a pair. Using a process known as "transfer learning" – a subsection of machine learning which focuses on storing specific knowledge to be tapped for solving other objectives – shoegazer doesn't just display information on specific shoes, but can actually show you what you would look like wearing them with an in-store link to an interactive mirror. For shoe brands, the app is a good indication of where AI can fit within a marketing creative. Since shoes often leave a subcultural footprint, offering further context for consumers to sift through increases their willingness to dive in and buy into the trend of interactivity within advertising.

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